Melleka Marketing

LAPP Progress Report

August 1 - 31, 2026
Google Ads

Paid Search Performance

Spend
$2,136
Clicks
903
Impressions
589,073
Leads
303
CTR
0.15%
CPC
$2.37
CPL
$7.06
CPM
$3.63
Campaign Spend Clicks Impressions Leads CTR CPC CPL
Search | Sports Activations $454.22 91 2,027 6 4.49% $4.99 $75.70
CASA | PMax $392.79 63 254,373 5 0.02% $6.23 $78.56
Software Ads || M.M. $301.78 116 2,576 28 4.50% $2.60 $10.88
Sales | Products | PMax $274.40 180 314,326 34 0.06% $1.52 $8.19
Event Services $269.71 180 2,253 99 7.99% $1.50 $2.74
Search || M.M. $197.85 119 4,225 55 2.82% $1.66 $3.60
Sports Activations | PMax $181.03 130 6,759 76 1.92% $1.39 $2.38
PMax | Products $28.27 14 2,299 1 0.61% $2.02 $28.27
PPU/PBU, Search $26.95 3 92 0 3.26% $8.98 -
SEARCH CAMPAIGN | CASA $9.02 6 110 0 5.45% $1.50 -
Photobooth, Search $0.03 1 33 0 3.03% $0.03 -
Total $2,136.05 903 589,073 303 0.15% $2.37 $7.06
Google Ads

Top Keywords (August)

Keyword Match Campaign Clicks Impressions CTR CPC Spend
branded photo booth rental Phrase Search | Sports Activations 29 649 4.47% $5.32 $154.18
ai photo booth Broad Software Ads || M.M. 41 942 4.35% $3.34 $137.09
la photo party Phrase Event Services 104 267 38.95% $1.04 $108.07
photographer Broad Search || M.M. 43 1,832 2.35% $2.08 $89.46
360 photo booth event Phrase Search | Sports Activations 20 370 5.41% $4.32 $86.37
photo rental for party Phrase Event Services 28 563 4.97% $2.64 $74.01

Keyword Insights

  • "la photo party" (brand term) drove the highest CTR at 38.95% with 104 clicks, the most efficient keyword at $1.04 CPC
  • "ai photo booth" generated strong volume with 41 clicks, showing demand for AI-powered photo booth software
  • "branded photo booth rental" was the top spend keyword at $154.18 for the sports activations vertical
  • "photographer" (broad match) pulled 1,832 impressions at $2.08 CPC; worth monitoring for relevance
Meta Ads

Social Ads Performance

Spend
$843.52
Clicks
4,259
Impressions
112,075
Leads
20
Reach
77,664
CTR
3.80%
CPC
$0.20
CPL
$42.18
Campaign Spend Clicks Impressions Leads CTR CPC CPL
Software Sales Campaign $399.37 910 23,502 20 3.87% $0.44 $19.97
Products Traffic Campaign $351.31 2,938 63,099 0 4.66% $0.12 -
Sports Activation | Traffic Campaign $92.84 411 25,474 0 1.61% $0.23 -
Total $843.52 4,259 112,075 20 3.80% $0.20 $42.18
Microsoft Ads

Bing Ads Performance

Bing Ads performance data for August 2026 is temporarily unavailable due to a data connector limitation. Bing campaigns (Event Services, Search | Sports Activations, Software Ads) were active during this period. Full reporting will resume in the next cycle.

Total Ad Spend Summary

Google Ads
$2,136.05
903 clicks, 303 leads
Meta Ads
$843.52
4,259 clicks, 20 leads
Total Spend
$2,979.57
5,162 clicks, 323 leads
HubSpot CRM

CRM Overview

HubSpot CRM returned zero activity for August 2026 (0 new contacts, 0 new deals, 0 closed-won, 0 open pipeline). This may indicate the CRM integration was recently connected or data is not being actively tracked in HubSpot during this period. We recommend verifying HubSpot setup to ensure lead data is flowing correctly.

Work Completed

Google Ads
Optimized budget, keywords, and included top income targeting for CASA campaign
Google overhaul: product linking, keywords, and working towards consolidating campaigns
Created campaign for sports activation targeting FIFA cities
Added ChatGPT ads testing to action list
Meta Ads
Created new ad set in product campaign on Meta and added new reel
SEO
Ran SEO audit, fixed errors, and created 10 SEO pages
Created blog for "photo booth rental" and "photo booth rentals" keywords
Created blog for "how much is a photo booth rental" and "photo booth rental rates" keywords
Content / Creative
Created 10 blog posts, ran audit, and fixed site errors
Created 10 blog posts and fixed errors
Created 10 blog posts
Created 10 blog posts scheduled out for September on WordPress
Created Halloween content
Gave feedback on documents
Reporting / Analytics
Created YoY report broken into month vs month comparison
Benchmarks report, client update, and Google ad examples
Completed performance deck
Email Marketing
Updated DNS records for marketing emails

Prepared by Melleka Marketing

August 2026 Progress Report | Los Angeles Photo Party (LAPP)